Amazon (NASDAQ:AMZN) continues to widen its corporate ventures. What started off as a mere e-commerce service has successfully entered into the gadget world, and continues to flourish. Amazon started off with Kindle, the e-reader and didn’t stop there. Quite recently, it came up with Fire Phone, that didn’t put the desired effect on the market. However, amazon doesn’t seem to have given, and quite recently announced an expansion in its hardware development labs, with a hefty $55 million being set aside as a potential income. The company has also announced to increase the employee numbers by another 700, with in the next half a decade.
The most recent of innovations do have joined the ranks of Amazon’s gadgets is Echo. This device is voice command enabled, and can sit in several locations within a domestic or business setting. It is an all in one device that provides latest news services, weather, alarm, as well as works as a complete encyclopedia.
The investors may be reluctant to invest in Amazon (NASDAQ:AMZN) stocks, after its Fire Phone flopped, rather badly, in the market. But Amazon (NASDAQ:AMZN) is playing the cards to its advantage.
Amazon (NASDAQ:AMZN) has a huge platform in the form of its e-commerce site to draw customers in. the website is a trusted place for people who use it as a source of personal merchandising. With increasing competition in the smartphone market, consumers are intrigued by every new entrant. This interest is further enhanced, when the device is advertised on a trusted platform. Amazon (NASDAQ:AMZN) has acquired that status, with its enriched customer services that is spread over a decade.
In addition, various devices that Amazon (NASDAQ:AMZN) has brought into the market encourage buying the reasonable priced accessories for the advertised products.
The company’s latest marketed products can be grouped into a hub, as they can work together. Once the Amazon (NASDAQ:AMZN) products make an appearance into a consumer home, more devices such as smart locks and lights as well as thermostats may well find their entry quite easily. The latest of the Amazon (NASDAQ:AMZN) devices, namely the Echo and Fire TV have a lot of room for improvement. They have been launched into the consumer market, but the developers continue to find ways to make them more innovative and have added features in these devices.
In light of its recent disastrous sales with the Fire Phone, Amazon (NASDAQ:AMZN) is playing safely with the Echo. The device is available to sell by invitation. It is priced at a reasonable $199, with prime members only paying half of that amount.
Amazon (NASDAQ:AMZN) has managed more than $85 billion figure in revenue, in the past 12 months. The company can safely experiment with new products, as failure with any of its new ventures will not harm investor capital in any way.
With such massive successes in its league, Amazon (NASDAQ:AMZN) might be able to put behind the disappointment that came with the failure of its much prized and first ever attempt in the smartphone market, the Fire Phone, which caused the company a hefty $170 million.