Amazon Inc (NASDAQ:AMZN) still leads the Kindle market


The recipe for good e-readers is still the same: great backlit display, large screen, generous battery life and inexpensive prices. When it comes to e-readers, Amazon (NASDAQ:AMZN), amidst minor competition from Barnes and Noble, leads the list as the initiators of the e-reading products. Amazon (NASDAQ:AMZN) has shown promise consistently in this category; recently its flagship Kindle Voyage made a mark on the Kindle market by giving the consumers the first Kindle to have an excellent lit screen with great battery life.

Except, Amazon (NASDAQ:AMZN) didn’t compromise on the prices, Kindle Voyage will cost you an$80 premium. There are more expensive kindles in the market but why go for Voyage? There are numerous reasons. First of all, it’s unlike a normal Kindle because of its upgrades, such as the screen has been upgraded to a magazine quality 300 DPI instead of the usual paper-white. Its screen isn’t covered by plastic but by a piece of glass; which is also touch sensitive and produces a buzz every time it is pressed.

The best thing about Kindle Voyage is that it adjusts the amount of light you need for your reading. If you’re reading in a dark room or out in the garden, Voyage will adjust the light according to the ambient light to conserve battery; courtesy the ambient light sensor. One other thing it takes care of is the fatigue induced by regular tablets and Kindles.Voyage Kindle is also laced with an old feature, the X-ray, which for some reason Amazon (NASDAQ:AMZN) won’t let go off.

Other features include digging up information about certain words, definitions, tweeting passages from the book and bookmarks. The battery life is great comparatively. You can go on for days on end. Question remains whether it’s a good idea to switch from Paper-White to Voyage, just because of some minor upgrades. Why pay 80 dollars when there isn’t much to look forward to? Well Amazon (NASDAQ:AMZN) still wants you to think that Voyage is the best Kindle to date in the market; hence it’s worth the switch.

We wouldn’t dispute Amazon (NASDAQ:AMZN) on that. It is in fact, the best Kindle on the market right now but we’re not quite sure if it’s so big to replace the paper-white Kindle. It is certainly better than its predecessors in many ways and the price is not too steep. Die hard Kindle readers will go for it anyhow. As for the casual readers, they’ll be still clinging to that debate between print versus digital.

Amazon (NASDAQ:AMZN) is usually called the culprit for instigating a war against print by introducing such Kindles. But that doesn’t stop us from appreciating Amazon (NASDAQ:AMZN)’s input to enhance the reading experience; in fact, Amazon (NASDAQ:AMZN) has made literature convenient and easy for the casual and frequent reader. It certainly comes with a price tag but think of all those unlimited books you could download right away, instead of searching for them at the book stores.