With its latest tech devices market launch, Amazon.com Inc (NASDAQ:AMZN) has gone a step further, to launch their app store to rival Google (NASDAQ:GOOGL)’s Play store.
Even though, Amazon (NASDAQ:AMZN) had wished to place its app store on Google (NASDAQ:GOOGL) play store, the later did not encourage the move. This is due to similar apps available on both play stores. It would have been quite absurd if Google (NASDAQ:GOOGL) had allowed this, since it would mean to allow a rival store to compete from Google (NASDAQ:GOOGL)’s store itself.
However, Amazon (NASDAQ:AMZN) seems to have played around this glitch. The company has placed its app store in its shopping app, which is already available on the Play Store for the Android users to download.
Amazon (NASDAQ:AMZN)’s shopping app can be downloaded from the Play Store because it poses no threat to Google (NASDAQ:GOOGL), as it is used to selling and buying goods. However, Google (NASDAQ:GOOGL) may look at it differently now, since Amazon (NASDAQ:AMZN) has added the app store inside its shopping app. This places the app store with in the play store. The company’s shopping app users are expected to be encouraged to download this app, as it is easily accessible to them.
This app store is not only limited to Amazon (NASDAQ:AMZN) devices, but is available for all Android users. This makes their market pretty wide, because there are far more Android devices as compared to Amazon (NASDAQ:AMZN) device users.
Amazon hasn’t stopped there, and went even further, to get the Android users to use its app store, by releasing the Instant Video app for them as well. Instant Video has a huge database of movies and videos that can be streamed online, directly. This service will allow all Android devices to stream videos through this app.
Furthermore, the Amazon (NASDAQ:AMZN) members will have access to a large video library without any cost. This will encourage a lot of Android users to download the Instant Video App. This will encourage movie enthusiasts to get the Amazon (NASDAQ:AMZN) membership, worth $99.However, instant Video app can only be downloaded on devices that have Amazon (NASDAQ:AMZN) shopping app.
Google (NASDAQ:GOOGL) hasn’t said on this latest development. It is expected, however, that it might ban the app from running on its play store. In such a competitive tech market, no company will allow a rival app to use its services as a running platform. But this new app store may have made it easier for employees to download apps in companies where the Google (NASDAQ:GOOGL) Play Store is regulated or banned.
Amazon (NASDAQ:AMZN)’s latest adventure may have opened up a dam of options for other tech companies to practice same methods, in order to increase potential user populations. However, the expected host app stores might start looking into better IT solutions and security algorithms that limit such practices in the future. This may not seem like a big issue at the moment, but it can become a cause of concerns for companies, in future.