Alphabet Inc (NASDAQ:GOOG)’s Google Simplifying Android Games Sign-In


Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s Google is in the process of lifting certain restrictions in Google Play access. The company has announced that it is working to drop the requirement to have a Google+ account to access Google Play games. The revision of Google Play access permission is expected to benefit both developers and gamers.

It seems Alphabet Inc (NASDAQ:GOOG) has figured out that there are unnecessary steps in accessing Android games on Google Play app store. To impress gamers and developers alike, Alphabet’s Google is doing away with certain Android games permission requests. Among other things, access to Android games will no longer require that you have a Google+ account.

Additionally, Google is doing away with multiple sign-in for Google Play games access. You will only have to sign in once to Google Play and be able access multiple games. Previously, the system prompted you to sign in for every title access, which created so much friction for gamers and made Google Play unpopular in some quarters. The new auto sign-in system will be the default setting but you can turn it off from Google Play settings if you want.

Impressing developers

The adjustment in Google Play sign-in permission also simplifies things for developers. Perhaps that is part of the strategy that Alphabet Inc (NASDAQ:GOOG) is trying to use to woo more developers to its side. Developers appear to be having a better time working in Apple Inc. (NASDAQ:AAPL)’s iOS environment, leaving the likes of Google and Microsoft Corporation (NASDAQ:MSFT) struggling to attract and retain developers to boost the value proposition of their platforms.

Diminishing Google+

The move by Alphabet Inc (NASDAQ:GOOG) to decouple Google+ from Google Play games access appears to diminish the position of the social network. Google+ was supposed to be Google’s answer to Facebook and Twitter, but it has failed to live up to expectations. Perhaps the latest decoupling of Google+ from Google Play access may heighten speculations that Google is eying something big in the social networking space. Google has been named among the potential acquirers of Twitter Inc (NYSE:TWTR).