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All eyes on HP’s (NYSE:HPQ) event this Wednesday

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Hewlett-Packard Company (NYSE:HPQ) has been on its toes ever since Meg Whitman, the company’s CEO reported last year that the company would enter into the 3D printing market by the middle of 2014. With this time frame, the company hasn’t had much of a success in developing its own technology. Instead, rumors have it that the company would end up buying one of its rivals ExOne, voxeljet, Arcam, Stratasys or 3D Systems.
Hewlett Packard (NYSE:HPQ) hasn’t reported anything on the buyouts but this Wednesday, the company may release its 3D printing news at the event it’s hosting in New York.
There are a few deductions that can be made beforehand though. The company posted an ad which showed that research of Hewlett Packard (NYSE:HPQ) labs suggests that they are focusing on hybrid printing of inorganic materials and glass onto mass produced items. Hewlett Packard Company (NYSE:HPQ) reports that it needs highly qualified individuals in its robotics field who will lead robotic platforms to produce 3D structures.
The ad for this job shows that Hewlett Packard Company (NYSE:HPQ) may enter the manufacturing division for a longer term. The term hybrid states that the machines will posses both manufacturing capabilities as well as 3D printing. Another thing to be noted is that no 3D printing company has the capabilities that are stated in Hewlett Packard’s (NYSE:HPQ) ad. Optomec is one company though which can print metals on nonplanar structures. Its LENS printer is used by customers to repair metal parts. The company also makes Aerosol Jet. Optomec and Stratasys teamed up on a project a few years ago to produce the first ever conventional 3D printing hybrid.
However, nothing can be said for certain about HP (NYSE:HPQ) and its work on the 3D printing glass. But one can’t ignore the fact that the thought of printing glass screens on consumer electronic devices does excite the mind. However, with no news since last year, the company is being quite discrete in its actions. The market is in for a surprisethis Wednesday, but the possibility of the company acquiring another firm should be at the back of every investors’ minds.
Maybe the company isn’t buying out another competitor after all. Maybe the ad is there to show that the previously 2D printing company is not working on a new technology which involves glass printing as well as nonorganic materials to nonplanar structures which already exist.
The company has seen multiple problems in previous years however and this time it isn’t missing out on the opportunity to expand into the 3D printing field. Meg Whitman has been working hard at turning the company around and making it into one that innovates to compete in the broader market. This market is predicted to increase by seven more times than $21 billion until the year 2020. However, the success of Hewlett Packard Company (NYSE:HPQ) in this market won’t really become a threat to rivals who already exist, as growth dynamics of the market are increasing as we speak.
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